Built a studio from zero
No funding, no safety net — a studio scaled to twelve people, with its production, recruitment and operations processes designed from scratch.
I co-founded the studio with zero external funding and ran it as CEO and producer for five years: planning, scoping, scheduling and the roadmap were mine, with no one else to hand any of it to.
I built the production pipeline from scratch — milestone planning, sprint structure in Jira, task flows across design, art, dev and QA — and negotiated the publishing deals, budgets and staffing plans that kept it funded. A typical project ran €80–100k over 6–12 months.
The team scaled between 3 and 12 people depending on the project — ten recruited in total, on a mix of full-time and part-time contracts, coordinated fully remote. A distributed team that size only works if it's genuinely self-organizing, so growth was individual: coaching people through the phase they were actually in, not where an org chart said they should be.
- 12peak team
- 10people recruited
- €80–100kavg project
- 6–12 modelivery
- Self-organizing teams
- Hiring & coaching
- Planning & roadmaps
- Budgets & staffing
